Advantages Of Online Shopping Marketing Essay

Advantages Of Online Shopping market EssayI, Nishant Chand Katoch, would like to express my sincere gratitude to Ms.Deepika Varshney, who always gave valuable suggestions and counsellor for completion of my assignment. This assignment has been a success save because of their help and guidance.At last I would like to express my expressions for all those deal to a greater extent or less(prenominal) me who directly or indirectly associated with this assignment.NISHANT CHAND KATOCHCertificate Of AuthenticityThis is to certify that Mr.Nishant Chand Katoch, aim Enrollment Number 11715903911,student of MBA 3rd semester of Rukmini Devi Institute Of Advanced Studies, has worked under my cargon on the assignment and completed the same to my total satis faction.I deficiency him all success in his cargoner.QuestionQ2. Try a serve up you affirm neer tried before on internet. Analyze the benefits of this religious service. Was lavish information provided to make the service easy to u se? How would you compare this service to other methods of obtaining the same benefits?ONLINE SHOPPINGOnline shop is the process of buying goods and service from merchants who sell on the Internet. Since the emergence of the World Wide Web, merchants film fate to sell their products to people who surf the Internet. Shoppers puke visit web investment companys from the ottoman of their home offices and shop as they sit in front of the computer.Consumers buy a variety of items from online stores. In fact, people butt purchase just most anything from companies that provide their products online. Books, clothing, household appliances, toys, hardware, software, and health insurance are just near of the hundreds of products consumers rotter buy from an online store.Many people choose to conduct obtain online because of the convenience. For example, when a person shops at a brick-and-mortar store, she has to drive to the store, find a parking place, and walk throughout the store until she locates the products she needs. After finding the items she wants to purchase, she whitethorn often need to stand in long lines at the currency register.In contrast, online obtain helps consumers avoid these disadvantages. With online shopping, a person logs onto the Internet, visits the stores website, and chooses the items she desires. The items are held in a virtual shopping cart until she is ready to make her purchase. The shopper can remain in her pajamas as she does her shopping, and the process can be conducted in the wee hours of the morning or late into the night. Online stores never close theyre unaffixed 24 hours a day date.Despite the convenience of online shopping, not everyone chooses to purchase items and function online. Some people like the idea of physically going to a store and experiencing the shopping process. They like to touch the merchandise, try on clothing, and be around other people. Online shopping doesnt permit shoppers to touch products or have any social interaction. It also doesnt allow them to take the merchandise home the same day they buy it.Other people may have-to doe with about shopping online because they fear their credit card information impart be compromised. Since its necessary to provide credit card information when get products online, people worry they may become the victims of identity theft. This discourages near consumers from participating in online shopping.Another reason some consumers avoid shopping online is the fact that they worry that the products they purchase are not accurately portrayed in the websites picture. They worry that the picture of the item may appear one way, plainly the actual item may look completely different perchance of lesser quality. Its also impossible to try on apparel when conducting online shopping.A consumer has to rely on body mea trustworthyments in order to make sure the clothing will fit properly. If the clothing arrives in the mail and its overly s mall, the consumer has to slip away the item. This is a potential inconvenience that some shoppers may not wish to face.Advantages of Online ShoppingIncredible convenience In comparison to a brick and mortar store with fixed hours, online shoppers can choose any succession of the day or night to get on the Web and shop. This is particularly useful for moms with small children, people that are home-bound, or simply in cartridge clips of inclement weather.Price comparisons When you visit a store, you most probably have to settle for whatever price the vendor has placed on a particular item. Not so with online shopping you have the superpower to compare prices from hundreds of different vendors ( chance The Top Nine Comparison Shopping Sites). myriad choice Shelf space in a brick and mortar store is limited, which means that your variety of goods is limited. Not so with an online store. Plus, if you dont see what you want in one store online, you can simply move on to the adjoi ning one youve got the power to do that.Easy admittance to consumer reviews Its easy to access consumer reviews for pretty a lot any product you can think of online, which makes for more informed purchases.No pressure sales Weve all been awkwardly propositioned by eager salespeople. You dont have to put up with that online.These are just some of the advantages of online shopping. Are thither disadvantages? Lets look at a a few(prenominal) that king deter some customers from buying goods onlineYou cant try things on. If youre buying a clothing item, you dont have the ability to hirel the material, try it on, and see how its made. Unless you eff your measurements and are familiar with the brand of clothing offered, this could end up existence a bad experience.You cant talk to someone immediately. If you have a question about what youre looking at, you probably will have to keep back at least 24 hours to get a question answered (however, numerous sites have instant chat enabl ed that take care of this issue).Privacy and security system department Privacy and security are legitimate concerns for any online shopper, but there are precautions you can take to make sure your transaction is a safe one. For example, comporting attention to HTTPS protocols, installing free spyware removal tools, astute how to identify online scams and hoaxes, surfing anonymously, and keeping your Web usage private are all smart ways to address any privacy and security issues.Limitations of online shopping1. YOU DO NOT PHYSICALLY SEEN THE ITEMSNormally when we shop from a regular store, we can see the item and at least visually inspect that it looks fine. You can select a co lour, size and can even speak to a sales person to clarify doubts regarding an item. I feel the biggest disadvantage of online shopping is we do not physically see the item till it arrives. May be you have seen it in the nearby mall but there is a possibility that the particular magical spell you have or dered may be defective. Misinterpretation or misapprehension of items bought online is a common problem. Usually the photo of items you see online are much better than once you have the item in front of you.2. watch FOR THE ITEMS TO ARRIVEOnce you place you order the waiting game starts. You have to wait for a few days for the item to arrive which can be quite frustrating. Most experts believe that we are most phrenetic about your buy in the first few days, so by the time your item arrives you will most likely be less excited then getting the item on same day you made the payment.3. CHANCES OF MISHANDLING WHILE SHIPPING / DELIVERY RISKSWhat if the item you are expecting never arrives, you will be lost in a series of call back calls to the vender and the courier company. What if you are not at home during the time of delivery and the courier company leaves the package on your door and a passerby decides to steal it? What if the shipping company broke your stuff and you crystall ise it after opening it when the courier man has already gone away. The seller might claim that you broke it.4. SHIPPING CHARGESOnly a few sites offer free shipping, some others will ship for free only if your total purchase price exceeds a certain amount. Shipping fee is often a big discouragement for online shoppers.5. RETURNING MERCHANDISE notwithstanding if the seller agrees to take back the defective merchandise, you often have to pay the cost of shipping it back. Additionally you have to call and convince the people regarding the reason of your return. Some good sites do have excellent return policy, but not everyone.Comparison between online shopping and offline shoppingOffline shopping is becoming rather polar. Customers either want service, or they really *dont* want service. Its not that customers are unclear about whether they want to purchase, its that they are suddenly clear about why they are shopping. They either have a purchase in their minds, or they are shopping p redominantly as a form of therapy, and simply wish to interact with the goods. Customers have reached a position where if shopping is entirely experience oriented and not culture oriented, then they find sales assistants a *disincentive* to enter a store. As they grow in sophistication, customers respect for, and tolerance of sales assistants is really reducing.So essentially the changes I see are a mark separation of goal oriented shoppers and experience oriented shoppers. Shoppers who have a specific purchasing goal in mind are time conscious and want service immediately, and at the lowest possible price. Shoppers who are experience-oriented find sales assistants irritating and officious. And I think the internet and online shopping is actually contributing to this polarisation process.